“Heroes of Envell” will premier in Cannes
The Russian animated series produced by “Parovoz» studio will be the first in 25 years who achieved it.
For the first time in a quarter of a century, the premiere of the Russian animated series «Heroes of Envell» created by “Parovoz” animation studio (creator of the series “Be-be-bears “, “Fatasy Patrol”, “Leo and Tig” “Paper Tales” and others).
Each year there are shows of the most promising children’s animated series’ and TV shows featured at the exhibition. They’re watched by specialists in charge of the purchasing of cartoons for the markets in their particular country. «Heroes of Envell» will open the “New Creative Territories” section – a category devoted to popular series’ from countries with great potential in bringing something new to the world of children’s culture.
According to Lucy Smith, the director of MIPJunior, «Heroes of Envell» fits perfectly, because these animated series are meant for an audience who are often underestimated – the pre-teen demographic.
Tatyana Tsyvareva, the producer of the series at Digital TV Company, expressed her gratitude to the MIPJunior management for their positive appraisal and the opportunity to hold the world premiere of the animated series. “Modern school children love adventures, and also love playing with their computers and gadgets. Therefore, we took these hobbies as the basis of the plot, showing the children real-life situations, while offering them models of behavior based on common human values such as; mutual cooperation, kindness, friendship, and respect. These universal and global values are easily relatable to the pre-teen market in different countries and cultures world-wide.”
The «Heroes of Envell» series, created by Anton Lanshakov and Yevgeny Golovin, tell the story about school friends who, with the help of a mysterious laptop, are transferred to the virtual world of the game that goes beyond reality. The dangers of this game are very real, so the heroes have to go through multiple adventures in order to upgrade their personal qualities, in the game and in real life.
In Russia, the «Heroes of Envell» series is available in different formats: on “Mult” mobile application, on the “MULT” TV channels, “Tlum HD” and Ani. This coming spring, a special version of the series in 3D will be available on ‘Mult VR virtual cinema’ – an interactive application for smartphones that supports virtual reality glasses.
The premiere screening of «Heroes of Envell» at MIPJunior in Cannes will be held on October 15, 2017. This Russian TV series will be translated into 10 languages for TV channels, digital platforms and online resources for multiple countries.