Foreign press called Parovoz studio a russian Pixar
Eloa Orazem, a journalist at the Update or Die magazine — a popular Portuguese community of creative professionals — visited Parovoz studio and shared her impressions in an article where she called Parovoz studio a Russian version of Pixar. Parovoz studio, a Russian Pixar has grown approximately by 1000% per cents in three years and has no intention to stop.
Parovoz is a video content producer that lives up to its name — it’s a locomotive, and nothing can stop it. The studio produces children’s content for Russian and international channels. The content has a wide range of subjects — travelling, lifestyle, and all kinds of discoveries.
The cartoons of Parovoz today are available in 10 languages and being broadcast in 65 countries, China is a main market after Russia, they are followed by Europe.
Just to let you understand the scale of what is happening — the dolls based on the characters of Fantasy Patrol animated series knocked legendary Barbie off the pedestal and reached the top of best sellers.
I had a chance to visit Parovoz studio and what I found there was much like modern advertising agencies in Brazil: spaces for yoga and ping-pong, a playroom for children, and an overall atmosphere that makes you want to return again and again.
At first I thought that was only an outward appearance to provide a favourable impression about company. But after a conversation with CEO of the studio I realised that this was far from marketing — they do not sell the appearance different to their reality.
Anyway these guys opened the doors exclusively for us and the result you can see in the video — the very beginning of my experience here, in Russia.